Marketing Advice: John's Books

Marketing Advice from John Arnold

Web Marketing All-In-One Desk Reference for Dummies

Over 800 pages of web marketing advice and tactics!

• Establishing a web presence
• Search engine optimization
• Web analytics
• Email marketing
• Blogging and podcasting
• Social media marketing
• Online advertising & pay-per-click
• Mobile web marketing

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E-Mail Marketing for Dummies

Discover the secrets to creating and sending professional and inviting newsletters, promotions, event invitations, and other types of emails. Learn to improve every part of your email marketing strategy. The book shows you how to:

• Create professional-looking emails
• Build a quality email list
• Comply with anti-spam laws
• Increase open and click rates
• Track and analyze your results

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Email Marketing for Dummies