John is a speaker who knows that small business owners, franchise owners, non profit organization leaders, and entrepreneurs need solid takeaways they can implement in their business or organization right away.

John's no-hype and hightly practical approach includes just the right measure of honest humor and introspective candor, and he explains the most useful marketing strategies, technologies, and tactics with clarity, artful simplicity, and meaningful application.

John's highly-rated keynote addresses can be customized to your audience's needs and can include one or more of the following general topics:

Dollar Marketing®
Offers small business owners a step-by-step approach to markeitng online with a trivial monetary investment over time - usually under one dollar per sale.

Mobile Marketing
Learn how to reach today's consumers on their mobile phones by using mobile coupons, mobile email marketing, text-messaging, mobile advertising, location-based search, mobile web sites, and more.

Email Marketing
Learn the 10 most important email marketing best practices and why they are critical to the success or failure of an email marketing strategy.

The Ten Marketing Vital Signs
Learn the ten most critical elements of a successful and sustainable marketing plan and why letting any one of the ten go unattended at any time can spell disaster for a small business.

The Seven Steps to "Yes"
Learn the seven critical stages of consumer decision-making behavior and how to get through to customers who are waiting to make a decision.