Marketing Advice & Articles

This blog features marketing advice in the form of articles, research, and how-to info for small businesses and organizations. I don't 'update my status' here.

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Marketing Advice in Order by Date:

Marketing Advice: Articles by Date

Marketing Advice: Caller ID for Your Website: From my column in Entrepreneur Magazine:

If you think you need online forms to collect contact information from your website visitors, think again. Some website analytics technologies enable you to attach phone numbers, e-mail addresses and other company information to anonymous visitor information like IP addresses, log files and exchanges of JavaScript code. Combine that with behavioral information such as page views, repeat visits and keyword analysis, and website visitor identification becomes a powerful tool for engaging prospects and customers during the buying cycle...>

Marketing Advice: 10 Internet Marketing Trends for 2010: This article ran on the front page of Entrepreneur.com in December 2009. The article features the top 10 internet marketing trends for 2010, in no particular order, and tells you whether to invest, test or let it rest...>

Marketing Advice: Identifying the Most Qualified Prospects: Your marketing is much more effective when you reach highly qualified prospects. Big businesses spend a lot of time and money trying to identify the most qualified prospects using demographic research, psychographic analysis, and market research, but the most qualified prospects for your small business might be right under your nose. This article's marketing advice shows you which prospects are the most qualified and tells you how to reach them so you can increase the number of people who respond to your marketing messages with a purchase decision...>